amazon.com review
How to Get the Most Out of Your Amazon Site Review
Product reviews are a critical part of a seller’s success on Amazon. They impact everything from click-thru rate to conversion rate and organic search ranking.
Unfortunately, despite Amazon’s best efforts to crack down on fake reviews, there are still many sellers who use black hat review tactics to increase their product ratings and boost their product’s sales.
Product description
Your product description is one of the most important aspects of your Amazon product listing. It’s a chance to communicate how your products help people achieve their goals or solve their problems.
To optimize for search, your product description needs to include keywords that align with the most common customer queries. relevancy trumps popularity, so use a keyword tool to determine what people are searching for and then incorporate those words into your description.
Another thing you can do to improve your product description is to use bullet points instead of a long paragraph. This will make your text easier to scan and read.
The product description is also an excellent opportunity to showcase your brand’s story, and it’s a great way to boost conversation rates by sharing how your product fits into your customer’s life. In addition, Amazon’s Enhanced Brand Content feature (now called A+ content) gives sellers an additional space to do just that.
Customer reviews
Amazon customer reviews are a great tool for evaluating products and brands. They offer feedback on the features customers like, what they don’t, and how the product is designed.
They also show whether a product is worth purchasing or not. This information can help buyers make more informed decisions about their purchases and give sellers valuable insight into what makes their products stand out from the rest.
However, a bad review can be hard to deal with. It can be tempting to respond to a negative review with a positive one, but it is important to take a step back and assess the situation with a clear mind.
The good news is that Amazon does not allow sellers to pay for reviews and does not penalize sellers who have negative reviews. If a seller is unhappy with a review and needs it removed, they can open a case in Seller Central and provide the link to the review.
Product image
A product image is one of the most important elements to optimize on Amazon. It is the first photo that customers see on search results pages and can increase your conversion rate significantly.
The image should entice the customer and follow all the requirements set by Amazon. It should also be professional and clear.
Including before and after pictures is a great way to showcase the product in a more realistic way. This can help customers understand how your product works and prevent negative reviews.
For example, Loisa, a Latin-flavored spice and seasoning company, uses white background shots that allow customers to better imagine cooking with the product. They also include angled views of the bottle so shoppers can see the ingredients that go into the seasoning.
Shipping time
Shipping time is a crucial factor when shopping online. Customers want their orders to arrive quickly so they can use them as soon as possible.
Amazon offers a variety of different delivery times to meet your needs. These times vary according to the product you’re buying and your location.
However, some items can take up to two weeks to deliver. This is one reason why customers should allow extra days between when they buy an item and when they need it.
If you’re worried about your package arriving late, you can check the tracking information on Amazon’s site. The company also posts its estimated arrival date beside each order to keep you updated on how long it will take for your item to arrive.
