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How to Improve Your Returns Policy at BathmateDirect.com
Returns Policy
A company that has a good return policy is more likely to keep customers coming back. A business that isn’t sure how to handle returns might end up losing customers and profit on each sale. And if negative sentiment about your return policy starts to spread on social media or in reviews, it can hurt your brand reputation and conversion rates. Luckily, it’s never too late to improve your business’ return policy. Here are some tips to make yours easier to implement and use.
When a customer makes an online purchase, they’re usually expecting to be able to return something if they don’t like it. In fact, a survey by Pitney Bowes found that 54% of customers were less likely to buy something if the company’s return policy wasn’t clear or easy to use. Whether your business offers free returns or simply allows you to process them for a fee, it’s vital to have a comprehensive policy and a system in place that lets customers return items for a full refund.
