annsummers.com review
Ann Summers Site Review
With 140 high street stores across the UK, Ireland and the Channel Islands, Ann Summers is a leading multi-channel retailer of lingerie and adult products. But when the digital team at Ann Summers noticed that their site visitors were being disrupted by Customer Journey Hijacking, they quickly found that this hidden threat was having a negative impact on their conversion rates.
Conversion Rates
Ann Summers is a UK-based retailer of lingerie, sex toys and sexy novelties. Their mission is to offer the highest-quality products and customer experience possible. To achieve this, they are continuously working to improve their website and product offerings with consumer insights.
When testing the impact of product reviews on their conversion rates, Ann Summers found that a 1-star review increased conversions by 76% and a 2-star review by 149%. However, their most impressive increase came from a 5-star rating, which was observed to have a 230% conversion increase!
To further improve the customer experience, Ann Summers is leveraging new technology to better detect the needs of their visitors. For example, they can use data on weather patterns to serve customers with promotional content that best suits their location. They are also planning to add a range of features that will be tailored to their customers’ personal preferences, such as offering suggestions based on their past purchases.
Loyalty Programs
Lingerie and erotic toy retailer Ann Summers has launched its first ever loyalty programme, Fann Summers, which allows members to complete missions and earn points (or carrots as Ann Summers calls them) in return for exclusive rewards. These include early access to sales, the chance to become a sex toy tester, and special VIP gifts.
A key onsite promotional tactic, loyalty programs are an excellent way to drive both retention and conversion of new visitors to your site. They can also be a powerful tool to increase brand awareness and entice customers to share their experiences on social media. To really make the most of this type of promotion, you need to ensure that you are able to target your promotions in a highly personalized way to each segment. This can be achieved through the use of lifestyle and interest segmentation, which will enable you to show each group relevant promotions that will improve your chances of converting them into customers.
Customer Service
The customer service department at Ann Summers is one of the most popular aspects of the company, and the company does a great job in providing its customers with the best customer service possible. The company has a large number of different ways to get in touch with the customer service team, including email, telephone, Live Chat, and social media. However, you may find that the process of getting in touch with them can be tedious and frustrating. This is especially true if you want to speak with a live person about a specific product.
The good news is that you can skip all the waiting on hold, frustrating phone conversations with automated systems, and long queues in order to connect with a live customer service representative using DoNotPay’s Skip Waiting on Hold feature. This is the best way to get in touch with the Ann Summers customer support team and ensure that you receive the quality service you deserve.
Shipping Options
Ann Summers is a UK-based adult store that sells a wide range of products like sex toys, sex performance enhancers and lubricants. The company has around 140 stores across the United Kingdom and Ireland, including some in the Channel Islands. Their website features a click and collect service that lets consumers pick up their orders from any of the Ann Summers stores in the country. This delivery option is free and orders are ready for collection within 3 to 5 working days.
If you’re planning to buy from Ann Summers, it’s important to know that they don’t ship to package forwarders. In most cases, this means that you’ll need to use a personal shopper or buy from another store that does accept package forwarders. However, there are cash-back services that can help you get 2-10% in savings on your purchases from Ann Summers – check out Ebates for more information.
